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Because you choose, and absolutely love to keep your mental muscles in great shape. You are the curious type. The trailblazer. The outlier. The one who chooses to strive for excellence, even though easier alternatives are more convenient. The one who adheres to principles. The one who cares about The What and The How. The one who knows that success is a byproduct of something else. You know that the magic is in the details, and you choose to keep a keen eye on it.
You must find the answers to life’s many questions and WTF moments. You know that science, arts, culture, marketing, communications, relationships, nature, psychology, sociology, and Black Swans matter and are some of the main ingredients of our lives.
Because you always wonder “what if?”. Because the very best things in life are free, and so it’s the Buyology Substack. Subscribe to gain full access to ideas, principles & observations we reflect upon and our publication archives.
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